Viper Helmets hire peep® for a complete re-brand and marketing strategy on all Motorcycle products.
Viper Helmets also called Motohart contacted peep for a complete re-brand and marketing strategy on all motorcycle products to accompany their website, Viper Rider Catalogue and Visual Language. peep specialise in product photography and brand lifestyle photography to engage customers with your products and brand. We create artistic video compilations that convert sales and new customers. peep also created UGC user generated content with all Viper Helmets social media pages and website.
‘Once Bitten’
peep devised the Strap-line – Viper ‘Once Bitten‘ which would be a running theme throughout their website and product catalogue. This strap line was a homage to the Viper snake which has a venomous poisonenous bite.
peep developed mega narratives to accompany each and every helmet from Viper motorcycle brand. Nocturnal Nightmares, Time Cop, Drop The Corporate Dream, Welcome To The Terraform and many more were included within the Viper marketing strategy. peep created separate narratives that were invented for each Viper helmet, including the Carbon F656 Vintage Helmet. Vprmoto Helmet were very keen to develop more stories for their individual styled helmets.
We continued our journey with Viper Helmets by developing their online helmet photography portfolio. We felt Viper needed a strong visual language to apply to their website. We then began to visualise narratives to accompany the helmets, whilst making the stories connected in some way.
peep began to realise that the Viper motorcycle brand did not posses quality product videos or product demonstration videos profiling their flagship products, including the Viper Bluetooth Helmet. Check our
Bluetooth Helmet RSV171 demonstration Viper helmets
Viper Helmets / Full Bluetooth Helmet System Review/Demonstration of the RSV171 BL+ 3.0.
Below are short examples of our Mega-Narratives for Vprmoto.
VIPER RIDER MOTORCYCLE ’Time Cop’
Time was our first story creation that centred around ‘Time Cop‘ that time travelled through time to apprehend the guilty. the Viper F656 helmet was designed with a future/retro look and design and we felt that we could develop this. The Viper story was inspired by the 2000AD Comic stories of ‘Strontium Dog‘ who time travelled through space and time on his ‘Bounty Hunter‘ episodes.
Wandering through a subterranean passage of dreams Viper F656 must preserve the past for the future to exist. This story, was to developed through a series of illustration that we created. The illustrations showed a person wearing the Viper F656
Viper Helmets ’Drop The Corporate Illusion’
peep travelled to Portugal and began a series of photographs and mega narratives to re-brand the VPRMOTO Helmets language and tone. We devised – Viper ’Drop The Corporate Illusion’, which was inspired from the book – ‘They Thirst‘ We felt the Viper branding was leaning towards a Vampire theme and we did have a love for the horror genre..
This story was created for the – Ride with the immortals on a thrill seeking adventure into the ‘Other Worlds’. High above the city of angels a deadly contest begins. The very forces of nature are called into play, isolating the city from the rest of the world and leaving it at the mercy of the vultures of the night.
peep also developed a video montage for this particular helmet. It was a mix of ‘Mad Max’ meets ‘Bladerunner‘ The video was met with great reviews, creating a huge spike in sales and boosting their social media platforms.
Viper Helmets Trooper Helmet RS07 – Drop The Corporate Illusion And Ride With The Immortals
Viper Helmets ‘Welcome To The Terraform’
This particular story was developed for the Viper RS202 Reverse Flip Helmet.
Whether your ‘Planetary Engineering’ or just exploring forgotten planets – we have the perfect helmet for your journey. We felt the Viper RS202 was a very dynamic and versatile helmet we need to showcase all the advantages of this particular product.
VPR.303 / #vprmoto
As much as we loved the narratives , we did develop more traditional forms of marketing. peep developed an insight into the exclusive range of Viper VPR.303 Jeans. We split the jeans into two separate areas of impact. High Impact Jean Protection with Kevlar Stitching and re-enforced protection within the hip and knee sections. All images were photographed and designed by peep for their latest Viper Rider product catalogue.
If you would like to see more photography and concepts designed by peep, then check our peep flickr
